Trust-led hero
Calgary's home cleaners since 2001, with a call button, an online booking button and a row for experienced, background checked, insured and bonded.
The Home Cleaning Company case study
A trust-first homepage for a long-established Calgary home cleaning company.
- ClientThe Home Cleaning Company
- LocationCalgary, AB
- IndustryResidential and commercial cleaning
- What we didHomepage design
The goal
What the homepage had to do.
This company has served Calgary families for many years and its strongest asset is trust. The homepage needed to show that history, the credentials behind it and a simple way to book.
What we designed
Inside the homepage design.
Credentials made visible
Insurance, workers' compensation cover, a fidelity bond and key security are shown as clear tiles rather than buried in small print.
Meet the owner
A short section introduces the owner and manager, so customers know who is behind the team.
Home and business services
Residential, commercial, move in and move out, carpet cleaning and helper services each get their own card.
Flat-rate pricing cards
Simple pricing cards for common home sizes, with the most popular option highlighted and the terms stated plainly.
Three-step booking, reviews and FAQ
Book, clean, relax, followed by customer reviews and a FAQ that covers supplies, insurance and pets.
What drives inquiries
How a new website, local SEO and Google Ads grow inquiries.
Three services work together to bring more of the right visitors to the site and turn more of them into quote requests.
New website
A quote-first design with a clear call to action, fast mobile pages and visible trust signals turns more visitors into quote requests.
Local SEO
Service pages, a complete Google Business Profile and local content help the company appear when nearby customers search.
Google Ads
Search campaigns aimed at high-intent searches bring in leads while organic rankings build up.
The full design
See the whole page.
Hover the preview to scroll through the full homepage, or open the live design in a new tab.
- Credentials and history lead the page because trust is why customers stay.
- Flat rates and plain terms remove surprises before the first call.
- The calm blue and gold palette feels established and friendly.
More case studies
Other cleaning company websites we designed.
Residential and commercial cleaning
Maid Green
A quote-first homepage for an eco-friendly cleaning company serving the Fox Valley.
Read the case study →Carpet and upholstery cleaningMr. Steam Calgary
A bright, price-first homepage for a Calgary carpet and upholstery cleaner.
Read the case study →Junk removalThe Junk Man
An online-booking-first homepage for a Calgary junk removal company.
Read the case study →Want a homepage like this for your cleaning company?
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